Updated Social Media Guidelines

April 28th, 2016

Did you know that five new Facebook accounts are created every second? That’s a whole lot of likes! With an exponentially growing user base, social media sites like Facebook and Instagram have become enormous sources of traffic for online marketers. Our industry is constantly reshaped by the world around us so from time-to-time we like to revisit our guidelines and make sure they meet the present needs of our affiliates.

NEW – Instagram Traffic on PeerFly

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With an innovative, visually centered platform Instagram is quickly becoming the preferred social media outlet of celebrities, famous pets, e-commerce giants and even your favorite affiliate network.

We’re always excited to explore new sources of traffic so we’re now beginning to allow publishers to promote offers on Instagram on a case-by-case, approval basis.  Our guidelines for approval can be found below:

  • Offers may not be direct linked to PeerFly. You may set up a custom tracking domain.
  • Offers may not be promoted in comments.
  • You may not tag other users in promotional images (posts intended to drive users to PeerFly offers).
  • The number of promotional images posted per day should be limited, pages should balance promotional images with non-marketing content.
  • Any offer mentioned on Instagram must allow Social PPC.
  • Email submits may not be promoted on Instagram.
  • All Instagram campaigns must be approved by your Affiliate Manager before going live.


Updated Facebook Guidelines

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Fan Pages

We began to allow publishers to promote offers on Facebook fan pages a couple years ago and we’ve seen some great campaigns come from it. As a result, we’ve relaxed our restrictions just a bit.

  • Offers may not be direct linked to PeerFly.
  • Offers must allow Social PPC.
  • Personal pages are not allowed.
  • Fan pages should be centered around a specific topic – Justin Bieber fans, traveling to France, Golden Retrievers. Pages devoted to posting offers are not allowed.
  • Creatives, links and pages need to be submitted to your Affiliate Manager for approval before going live.


With the launch of Sale Groups last year, Facebook groups have definitely grown in popularity. However, due to the potential for abuse we’ve mostly stayed away from them. If you own a Facebook group that you would like to monetize with affiliate offers, please contact your Affiliate Manger. No Facebook group promotion without written approval from PeerFly is allowed at this time.

Twitter Traffic

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While previous disallowed, we have started to allow advertiser via Twitter’s paid advertising platform. Our guidelines are as follows:

  • Offer must allow Social PPC.
  • Offer may not be direct linked to PeerFly.
  • The ad copy, links and images you’re planning to use must be submitted to your Affiliate Manager for approval.


Lauren Hostert

I'm an Affiliate Manager at PeerFly.com.

26 thoughts on “Updated Social Media Guidelines

    1. LukePeerFly

      For the most part, but if you have good Pages or large Twitter audiences, we are willing to consider regular ad posts as well. Contact your AM for more information 🙂

  1. Jani

    So only paid promotion of all Peerfly offers is allowed on Social Media? I have alot of converting traffic on Twitter, and I don’t pay for the ad platform if I’m not sure offers will convert. I’m not running alot of Peerfly’s offers because the ones I have come across so far all say ‘No Twitter’. While I understand the ‘can spam’ scenario, seems a waste to well…’waste’ that traffic source.

  2. Mostafa Khayri

    Kindly I want to know if this page is PeerFly approved or not, because I’m starting a new Facebook ads campaign and I want to make sure before proceeding.

    1. CoreyPeerFly

      Hi Carsten,

      We allow YouTube video marketing as long as you follow the below guidelines:

    2. The offer must have Social listed under Allowed Marketing.
    3. You must own the rights to the video content you are promoting on.
    4. The offer must be related to the video content.
    5. You must use a redirect on your own domain if you are going to direct link.
    6. You are not allowed to post links in the comment sections of the video, just the description and in your video.
    7. Reply
    1. CoreyPeerFly

      Hi Robert,

      We don’t allow any direct promotion on Pinterest. If you own a website, you’re free to pin your articles as long as you’re promoting your site and its content and not offers.

      1. Robert W Russell

        That’s pretty vague. What if my article is about the offer? Let’s say I write one about how I love the game “Neverwinter” and have the offer link included?
        I emailed my AM (Sadie Gee and she told me I could use my PT account for offers.
        Considering you actually do not have a defined policy on Pinterest, it seems subject interpretation of the day/ mood of your employees.
        I am already being told 2 different things.

      2. CoreyPeerFly

        Hi Robert,

        I’m sorry if there’s confusion. As long as the offer allows social traffic and your article has content and you’re not spamming Pinterest with your article then that is okay. That isn’t considered direct promotion since you are posting an article that has content you wrote and isn’t just an affiliate link.

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