If I had a nickel for every time I recommended 7Search, I would have a unique source of secondary income. With a low minimum deposit and tools to mitigate traffic quality, it’s a good place to get started with affiliate marketing. Luke’s posted great tutorials on his blog about setting up and optimizing a campaign but with site updates on both 7Search and PeerFly, it’s high time to revisit the basics.
Step 1: Selecting an Offer
In general, we see the best results on 7Search with short form offers which leads Publishers to select an Email Submit. Those can definitely do well, but we actually see great results with our registration based gaming offers.
I chose Rise of Mythos because it’s a simple lead submit that allows Search PPC. I also opted into email updates so I would be notified if the offer was removed or updated before I started my campaign. Remember, those emails aren’t sent automatically unless you have more than 50 clicks!
Step 2: Create Your Ad
This should be pretty easy to set up. Your Campaign Name is anything that helps you stay organized. Your Ad Title should give a clear idea of what the product is and your Ad Description should entice users to continue. To come up with my ad copy, I Googled the game for background information and used some text from the landing page.
Step 3: Destination VS. Display Link and Sub IDs
Adding your links to 7Search does cause a little confusion. Your display URL is what appears within your text ads – it’s not the actual link users are sent to – so you can use the domain or URL of the advertiser’s landing page.
Your destination link is where users who click on your ad are sent so it’s important that you add your affiliate link so your information will track on PeerFly. As I mentioned earlier, 7Search allows you a lot of control over your traffic. To utilize that feature, go ahead and append place holder variables for the keyword, affiliate ID and site ID on your affiliate link. You can do this on PeerFly:
But I usually just copy and paste the string:
?s1=###KEYWORD###&s2=###AFFID###&s3=###RID###
Step 4: Keywords and Trademark Bidding
Next, we’re going to select our keywords. This will determine when the ad is shown based on user searches. 7Search has a solid keyword tool built into their site that should give you a pretty good idea on how to get started.
The keyword tool shows the estimated searches per month, the estimated clicks and the bids. Bidding in the first place is the only way you’re going to get traffic, so that’s the number to consider. 7Search allows you to bid on up to 1,000 keywords but we recommend getting started with 35-50 depending on budget and scaling from there.
The offer I selected doesn’t allow trademark bidding so I made sure to avoid Ultimate Naruto and any game titles in my keyword selection. If you’re having trouble coming up with other keywords, third party tools like ubersuggest.org can help you brainstorm.
Step 5: Set It and (Don’t) Forget It
If you’re not blacklisting sub IDs in your 7Search campaign, you’re not getting the most of out of your ad spend. You can apply for the blacklist ability using the form from Luke’s blog post.
Apply For Blacklist Ability Here.
To view your sub IDs, run a report and then select the offer name from the results.
Hit up your AM if you have any questions, otherwise you’re ready to get some traffic going!
I'm an Affiliate Manager at PeerFly.com.
Hi Michael,
You would be considered an Advertiser on 7Search. 🙂
Hi Lauren , great to see how to setup a PPC on 7search , but I have question , are you authorized to use the world ” FREE” on the description section??? , I though it was forbidden to use the word free in any title or description campaign
Most email submits require extensive participation so it’s misleading to promote them as free. Ultimate Naruto is a free product.
I thought email submits converted when the user put their email address on the first page? Is there more participation required from the user for the offer to payout?
Hi there,
Luke has a good explanation of how Email and Zip submits work on his blog: http://www.lukepeerfly.com/how-email-zip-submits-work
On step 3. Do I have to have all 3 Sub Ids? Or I don’t have to have one at all? Thanks.
Hi Sid,
Sub IDs are an optional tracking tool but when using 7Search, I strongly recommend utilizing them.
Can someone explain how to use SUBIDs?
Sub IDs are an optional tracking tool you can use to segment your traffic or pass parameters as shown in this post. More information can be found here: http://blog.peerfly.com/2013/09/12/what-are-sub-ids/
Hi Lauren, thank you for the information, it is very useful. I have a question about banner display. When doing direct linking, does this mean that I won’t end up doing a banner display for the campaign?
If you’re using 7Search’s PPC network, you would be creating a text ad. 🙂
They have even started display ads in their network, the name is 7Search Display Ads, located within top navigation bar 🙂
Hi Lauren,
I just started using 7search to promote my CPA offers yesterday. Right now, I am in Canada visiting family and set up some offers last night. When I was setting up a US only offer, I clicked on test this url to see my affiliate link is working or not. Actually, it did not shown the offer. I think maybe I am in Canada, that’s why I can’t view the link. But, can I still set up US offers in Canada and select country in US only to drive traffic to?
Yep, you’re correct! If you’re viewing a US only offer from Canada, you’re going to be redirected. You’re welcome to set up your campaign while you’re away, just make sure you target only the allowed countries. 🙂
The things are told in a very simple way. Easy to understand. But 35-50 keywords…isn’t it too big?
We recommend 35-50 keywords to give you an accurate idea of the type of traffic you’re going to see. If that doesn’t work with your budget, you’re of course welcome to get started with fewer. 🙂
I am using 3 campaigns on 7search and got 200+ clicks but not a single lead (email/zip submit). I can’t understand where I am going wrong…. please help
Are you blacklisting bad preforming sub IDs? Luke has a great blog post about getting started here. 🙂
Hi Lauren, i am new to Peerfly, just wondering if you have any training vdos i can watch to see how i can get started on Peerfly. I norm use CPV Lab to setup my campaigns and thereafter i use 7search or Media Traffic as my traffic source to run my campaigns. So there is some settings parameters that needs to be setup for peerfly if I am going to run my Peerfly campaigns thru CPV lab. Also what is the postback pixel i shld set under peerfly if i m going to use cpv lab in between to monitor all my tracking and conversions? hope you can advise me .
Cheers
Danny G
Danny, please email me your postback link. I can help you get that added correctly to PeerFly.
I can use 7search only for offer that allow search PPC or i can use for other method?
Hi Alessio,
Which method are you using to promote with 7Search?
Regards,
Can I promote peerfly offers with blog or one page site?
If yes! Then what is the requirements?
Yes, you’re welcome to create a custom landing page. Please submit custom banners and landing pages for approval using the “Custom Creatives” tab on the offer page.