Content That Stands Out

April 17th, 2012

 

So far you now have everything needed to start cranking out some killer content to your blog. You have the domain, hosting, WordPress installed on your hosting account, DNS pointing to your hosting account, and you know who your audience is. The next step is to start writing!

It is easy to find out what people in your vertical are looking for. You can visit the sites that your prospective customers are going to and emulate the site’s style. This method is very effective. If you get your customer prepped for a certain tone and then send them to a site (where the conversion takes place) where the tone is completely different you are going to lose conversions and money. Simple as that.

I always try to engage readers with questions. There are many ways this can be used and some are more effective than others. The biggest factors to consider are your audience and your writing style. You will learn this as you go. Strategic questioning will get your reader into a mindset of your choosing. This will allow you to step in and guide them down the conversion process. A lot of money can be made in this way. Ok, would you like to see exactly how to use this? Would you like to learn exactly how to ask the right questions to invoke the action or response you are looking for?

Those last 2 lines were good examples. If you are wanting your reader to continue reading try to ask questions at the end of paragraphs to keep their eyes moving down the page. You can also add questions right before your call to action. “It was an amazing feeling to finally meet someone that I am genuinely compatible with and that I enjoy being around. We have a wonderful time together and always look forward to our next date. I have never been happier. Seriously, wouldn’t you love to find that perfect match?” Something along those lines.

Keep you content fresh, appealing and easy to follow. Make sure that you add a little emotion in there as well. You do not want to come across dry or blande.

Another way a lot of people are able to keep a steady supply of content going to their web properties is by outsourcing the task. You want to still do all of your research as if you were going to do the writing so that you can tell your writer the angle or approach they should use when creating your content. Once you find a writer that fits your needs and writes in the style you are looking for, it is a good idea to stick with them. If it aint broke, don’t fixit.

Now, get started writing content and adding it to your blog. Try for a new post everyday. Make your posts around 500 words or more in length. The more content you add the more love you will get from the search engines.

Next we will go over some pretty solid free traffic techniques.

DaveyPeerFly

I started marketing online in 2009 promoting CPA offers. I have stayed in that space since and have thoroughly enjoyed it! I was approached to work as part of the PeerFly admin and have never looked back. I love what I do and who I work with!

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