We discussed setting up hosting, registering a domain, and installing WordPress in that last post. Now we need to explore what needs to be done next to make this new blog the best it can be.
The suggestions that I make here are based on personal experience and common practices generally followed to make the most of you visitor’s experience while visiting you site.
User experience is key. If your visitors are put off by your blog they are going to leave. Quickly at that. We want our visitors to hang out, soak up the info and stick around long enough for us to guide them to the solution/service/product that is being promoted. The biggest thing that will impact user experience is the “granny factor”. If your grandmother visited your blog, would she enjoy the experience? Is the site easy to navigate? Does your site have a fluid and clean look to it?
Another area we want to look into is some of the admin settings on your blog. The first thing I change is the permalink structure. By default the way permalinks are set by WordPress are ugly. In your blog’s admin panel (visit yourdomain.com/wp-admin and log in) click on settings on the left menu then click on permalinks. Here you can change how your permalinks are structured. The standard, and what looks best is to select “custom structure” and enter /%postname/. This will change it so that each post you add can be accessed by a link that looks like this: yourdomain.com/mypost instead of the other random garbage it is set to by default.
Another area you want to focus on is the theme for your blog. The theme is the overall look and feel that your blog will take on. There are more themes out there than one person will ever use. Seriously, there are thousands. Some cost a fee to purchase but a vast majority is free. Do not discount free themes; my favorite themes have all been freebies!
To change your theme log into your blog’s admin panel and click on appearance then click on theme, and then click on install themes. You can browse from right there. You can also search on your choice of search engine to find themes that other people have created. Find the theme that will work best in the vertical you are going to approach.
Next, I would install Google Analytics. This will give you a lot of information about your visitors. Which pages are they visiting, time on page, ip address, where they are located, etc.
This is a good start to getting a blog live and ready for content. Obviously there are many, many other things that you can do to tweak your blog. The options are almost limitless. This is a good start. Next we will discuss content creation. See you in the next post!
I started marketing online in 2009 promoting CPA offers. I have stayed in that space since and have thoroughly enjoyed it! I was approached to work as part of the PeerFly admin and have never looked back. I love what I do and who I work with!