As we mentioned a few days ago in an e-mail sent out to all of our publishers, the Federal Trade Commission has made changes in the law regarding the use of endorsements and testimonials in online marketing. All of these new changes went into effect on December 1, 2009.
Here is a summary of some of the changes. You can view the entire article here. We have also included articles from the Washington Post and Wall Street Journal below outlining the changes.
There are already several different articles out there reviewing these new changes.
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I am the Director of Marketing at PeerFly and have over 15 years of experience with affiliate marketing. I am also a blogger and web developer. I enjoy creating applications to help my PeerFly publishers make more money!