Affiliate marketing has what can feel like an unending amount of terms and restrictions. When you’re first getting started, it can all be a bit overwhelming. We love to see our publishers succeed, so we’ve compiled a list of frequently confused definitions to help newbies get started and provide a refresher course for anyone that needs it.
CR and EPC
Something that tends to cause a fair bit of confusion with new publishers is CR and EPC.
CR stands for Conversion Rate, and is calculated by taking the number of times an offer converts and dividing it by the number of times it was clicked.
EPC stands for Earnings Per Click. You can kind of think of it has CR expressed as a monetary amount. It’s derived by dividing the commission earned by the number of clicks. We provide both EPC and CR as a metric to gauge how well an offer is performing across network, but please be aware that EPC does not correlate to a payout.
CR %= Conversions / Clicks
EPC $ = Commission Earned / Clicks
Stats reset every 30 days, so an offer with 0 CR and EPC isn’t necessarily a “bad” offer. It’s probably either new or hasn’t been promoted in a while. You can see how long an offer has been on PeerFly listed in the blue box on the offer page.
Raw VS. Unique Clicks
Another set of terms that raises a lot questions with new publishers is Raw and Unique clicks.
Raw Clicks refer to the total number of times your offer was clicked. Unique Clicks refer to users.
For example: If I click your offer five times, it would be 5 Raw Clicks and 1 Unique.
You can find out when an offer converts in the blue box on the offer page. If you’re unclear or have a question, let us know!
Sale Offers and Lead Offers
Some offers convert upon lead. Entering an email address, completing a form or signing up for a service would all be considered “lead” offers. Email submits, dating and most gaming offers are CPL offers.
Sale offers convert on purchase. For example, buying a Snuggie or purchasing software.
You can find the offer type on the far right corner of the offer box.
Once you know what an offer is and how well it’s performing, you’re then tasked with deciding where it should be promoted. This can be difficult and offer restrictions can be confusing but its important to have a firm understanding of how you can and cannot promote offers to keep you out of trouble.
Social PPC refers to posting ads through a Social Network’s paid advertising platform. Let’s go over our a few popular options for this type of promotion:
Touted as the world’s largest social network, Facebook is a popular traffic source amongst our publishers.
The term “LIMITED Facebook” tends to cause a lot of confusion. The only promotion we allow on Facebook is through paid ads. Posting links on walls, tagging users in images or sending offers in messages is considered spam and not allowed.
Plenty of Fish
Plenty of Fish is a free dating site and with 2 billion page views a month, there’s definitely money to be made. They allow both Social PPC and Banner Display though their paid advertising platform, so just be sure that the offer you’re using allows one of the two.
We allow publishers to promote offers on YouTube as long as they are compliant with the following guidelines:
Due to past issues with spam, we no longer allow promotion on Twitter.
We don’t allow any direct promotion on Pinterest. If you own a website, you’re free to pin your articles as long as you’re promoting your site and its content and not offers.
Search PPC is promotion within search results based upon keyword bidding and is a popular traffic source for new publishers all the up to super affiliates. As long as you’re complaint with keyword bidding restrictions, including not bidding on trademarked terms with indicated so, the guidelines are consistent. Just make sure the offer allows Search PPC!
7Search is a second tier search engine with decent traffic quality for the price and it good tools to manage it. You can get started for about $25, so if you’re new to affiliate marketing it may be your most cost effective option.
Bing is a first tier search engine with a huge volume of traffic and your ad will appear across the entire Bing/Yahoo network. Their cost per click may be high than 7Search’s, but more focused traffic can offset your expenses.
Unfortunately, Google is no longer accepting affiliate campaigns.
PPV stands for Pay Per View and CPV stands for Cost Per View but they mean the same thing.
Most of them time, PPV promotion refers to having your ad displayed as a pop up by a variety of PPV/CPV networks based on either keywords or URLs, depending on how you’ve bid. Methods like modals and interstitial promotion also fall into this category.
LeadImpact is one of our more popular traffic sources for newer publishers. It’s a good traffic source, but one issue that comes arises is that their pop up size is slightly smaller than our landing pages’ so all of the page’s content doesn’t immediately display. The easiest way around this is to create your own pre-sell landing pages. If you have any questions or need some tips, contact your Affiliate Manager!
With it’s $1000 deposit and required referral, TrafficVance is not the traffic source for your first attempt. If you need a referral and have made more than $500 with another PPV network, let your AM know!
Banner display means you’re posting banners either on a site you own, paying to run a media buy on someone else’s site or promoting them with a content network like Site Scout. Many PeerFly offers include their own banners, but if they don’t you’re free to make your own. Just make sure you send them to your Affiliate Manager for approval before you run them!
Contextual promotion is any text-based advertising. Mainly used on blogs and websites, if you’re promoting an offer with text ads within an article, make sure it allows Contextual!
PeerFly is currently in the process of developing an email specific Peer and retooled marketing approach to be launched shortly. At this time, we’re approving email campaigns on a case-by-case, limited basis. Contact your Affiliate Manager with the following information and we try to find you some offers that work:
With over 98 million smartphone subscribers in the US alone, mobile affiliate marketing is growing fast. We allow mobile promotion on mobile ad networks, but please be aware that offers cannot be promoted with SMS or Pay Per Call traffic.
Some of our most popular mobile ad networks are:
All mobile optimized offers are organized in their own vertical – Mobile and App Installs.
While not for the modest, adult sites comprise a huge portion of online traffic. PeerFly allows promotion within these sites as long as you’re using Adult offers and are compliant with all other offer restrictions.
Popular adult networks are:
If you’re planning an adult media buy, be aware that PeerFly does not allow promotion on any site with illegal content. If you’re unsure, have your affiliate manager take a look! I promise, we won’t blush.
You cannot promote any PeerFly offer using classified ads traffic. Craigslist, USFreeAds, and any other classified ads site would not be allowed. You cannot direct link nor use a landing page to promote offers on these sites.
Keeping a close key on how you’re promoting offers is the best way to stay out of hot water. If you have any questions about an offer, when it converts or how you can promote it, let your AM know! We’re here to answer your questions, so like my buddy Luke says… let’s make some money!
I'm an Affiliate Manager at PeerFly.com.